AJ Hughes

Performance & Brand Copywriter

The Suddath Companies

Expanded scope across growth marketing, integrated campaigns and marketing operations

• Led six integrated B2B campaigns across paid social, email, events and landing pages targeting Global Mobility, HR and workplace buyers.
• Redesigned B2C qualification and nurture programs; lead-to-appointment conversion increased from 20% to 24% between April and July 2026.
• Built a dual HubSpot lead score (contact fit plus engagement) and routing that sends high-volume accounts straight to sales.
• Developed an ABM pilot and B2B messaging framework for Workplace Solutions.
• Built Power Automate workflows supporting event campaigns and case study production.

Creative Strategist

Independent / Freelance

• Launched a sub-$5,000 paid social test for B2B SaaS client Space Continuum, reaching under $150 cost per lead in early experiments.
• Designed a paid-to-booking system and creative-testing framework for Lumera Skin Studios, reaching $120–$150 cost per lead within 30 days on $2,000–$5,000 pilots.
• Built a GTM playbook for Flash Hoops spanning ICP, value framing, launch sequencing and creative direction.

Content Marketing Specialist

Kelly Services, SETT Division

• Built Kelly SETT’s LinkedIn strategy, growing its audience from 70,000 to 300,000+ in 18 months; launched a newsletter to 30,000 subscribers in 90 days.
• Managed five-figure monthly Meta and LinkedIn budgets, contributing to a 28% quarter-over-quarter reduction in blended cost per lead.
• Contributed to 93% growth in web sessions and 159% growth in new contacts half over half, tracked in HubSpot.
• Built HubSpot and Notion workflows that cut asset approval and launch timelines from five days to 48 hours.

Digital Marketing Manager

Votable App

• Increased user acquisition ~50% through TikTok, Instagram and email drip campaigns; managed lifecycle email for 20,000–40,000 subscribers at 25–35% open rates.
• Partnered directly with founders on product updates and launch messaging.

Founder & Lead Creative

Rhythm & Rhymes

• Built an independent media brand covering Black music and diaspora culture: 500+ multimedia assets and 10,000+ organic followers with zero paid spend, using modular, AI-assisted production.